Mayor Mike Savage brings Blue Jays Way to Downtown Halifax

October 8, 2015

The Toronto Blue Jays are having their best season since the 1992 and 1993 World Series wins. Jays fever has spread from the die-hard fans – and the charmed season is capturing the imaginations of Canadians from coast-to-coast. The Mayor of Halifax, Mike Savage, is honourarily renaming the pedestrian street that divides Parade Square (the public space in front of City Hall) “Blue Jays Way” for the duration of the playoff run.

Blue Jays Way is the Toronto street that leads to the Rogers Centre, the home of the Jays.

“We want to show our support to Toronto and the Jays as they make their playoff run,” says Mayor Savage. “We’re rooting for you and we’re inviting our citizens to show that support in front of the most easterly Blue Jays Way”.

Famous Folks approached the Mayor’s office with the idea.  “As an advertising agency based in both Toronto and Halifax, we were feeling the excitement spill over from one office to the other,” say Jay Dingwall, CEO of Famous Folks. “Our Halifax staff wanted to show support in a tangible way. The Mayor and his team have been incredible to work with”.

Photo credit to Liam, from appleheadstudios.

The Blue Jays Way sign has been erected in the centre of Parade Square. Blue Jays fans in Halifax are invited to show their colours at our own Blue Jays Way by taking pictures with the sign and posting favourite Blue Jays memories online with the hashtag #BlueJaysWay. Municipalities or fans who want their own street signs should tweet @BlueJaysWy.

Download your own sign here