Party Like It’s 1992

Using the distinctive style of the Blue Jay’s old uniform lettering, coupled with the well known phrase describing their accomplishment, this simple word-mark evokes the memories of that time. Communicating the value of participation in this exciting reunion was conveyed by including photos of key moments from the two championship years. Using slightly blurred and severely cropped snippets of the photos creates a feeling of something remembered, making a strong connection with the view-point of the fans.