Intensive care

Creating a distinctive brand within one of the many Dalhousie faculties is not an easy task. Dalhousie Family Medicine was suffering a shrinking enrolment of family doctors and a perceived slight of importance in the world of primary care. Taking dead aim at the impact that family doctors have to local communities, Famous Folks was able to demonstrate the benefits of being a family doctor, both professionally and personally to attract top quality students and research. Dalhousie Faculty of Family Medicine now lives the brand statement, “Inspiring minds, Impacting communities.”