A Rare Assignment
For North America’s only single malt whisky distillery, a recent win over the Scottish Whisky Association—in dispute was usage of the word “Glen”— was cause for celebration. Not only did the case extend nearly a decade, it actually went so far as the Supreme Court of Canada, where Glenora prevailed. How did Famous Folks get involved? For starters, we leveraged news articles to build significant PR for the legal resolution and the Glenora name. Then we helped launch a special edition bottle to commemorate the victory. Creatively integrating the unique story of Glenora’s trademark battle into the packaging, Famous Folks created a design that promises strong visual appeal in stores worldwide. Glenora’s special edition is scheduled for release in summer 2010.
