For North America’s only single malt whisky distillery, a recent win over the Scottish Whisky Association – in dispute was usage of the word “Glen” – was cause for celebration. Not only did the legal case extend nearly a decade long, it actually went so far as the Supreme Court of Canada, where Glenora prevailed.
How did Famous Folks get involved? For starters, we leveraged news articles to build significant PR for the legal resolution and the Glenora name. Then we designed a special edition bottle to commemorate the victory, and built an outdoor campaign around the launch of the limited edition bottle.
Creatively integrating the unique story of Glenora’s trademark battle in the packaging itself, our design gave Glenora a strong visual appeal in stores worldwide. Glenora’s special edition was released in the summer of 2010 and received rave reviews from customers worldwide.