FAMOUS FOLKS / Creative Communications

True Colours

The Boston College Eagle. The Fighting Irish of Notre Dame. When it comes to successful sports programs, a school’s athletic identity often runs hand-in-hand with the school itself. This is precisely why Cape Breton University sought a change. It required a new icon to better match the achievements of its teams, one that accurately reflected student and local pride. We developed a much more ’spirited’ identity, and launched it through an exciting teaser campaign and major unveiling event.

Radio Spots

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