Innovacorp is a Nova Scotia crown corporation aimed at helping Nova Scotia knowledge-based companies to accelerate their efforts to grow their businesses. In May 2011, Innovacorp changed its business model to focus on venture capital investments. They recognized a change was needed in how they presented themselves, in order to show this new focus on Nova Scotia entrepreneurs.
Famous Folks re-developed their brand positioning as Nova Scotia's early-stage venture capital company. They are all about their entrepreneurs, and share the same energy, passion and expertise needed to transform businesses into something extraordinary.
The updated wordmark, new signature, tagline, graphic patters, and photo style all come together to express this new focus.
The responsive website adjusts automatically to display on different screen sizes.
Innovacorp's revised brand identity helps to signal this change to internal and external stakeholders, aligning marketing goals and efforts with these current services, and at the same time, helps redefine ad strengthen the brand.
The new identity program provides a succint graphic expression of the Innovacorp brand.
