In 2011, all chapters of the Heart and Stroke Foundation came together to develop a campaign to encourage Canadians to MAKE DEATH WAIT. Creative was developed by Lowe Roche, and all digital execution was handled by Conversion Marketing and Famous Folks. We were tasked with building the Hub website for the campaign and the online advertisements.
We wanted to encourage Canadians to take actions against death in their daily lives. The website is the hub of the campaign where visitors can donate, take tests, see which of their friends are at risk, share social activities, and track some of their own efforts to MAKE DEATH WAIT.
Launched in November of 2011, the campaign is gaining traction for the provocative nature in which it personalizes the statistics surrou nding heart and stroke deaths. The website is growing in popularity and interactions are increasing daily.
