Famous Folks was selected as a digital captain for Halifax as part of a digital challenge across the country and world to raise awareness for the fight against prostate cancer. We all grew moustaches as a team, and decided we would encourage Haligonians to create the world’s largest man-made moustache on the Halifax Common.
Famous Folks partnered with Egg Films to donate their entire services to create a full digital campaign to help drive awareness about Movember’s fight against prostate cancer.
Over 8,000 people interacted with the social media campaign. We gained mainstream media traction in terms of radio and television (local and national). Canada raised approximately 19.7 million dollars during the month of Movember, and within our digital challenge we raised approximately 10 thousand. The traction and feedback from Movember was phenomenal.