The challenge for Pfaff Automotive: how to differentiate itself in an increasingly competitive marketplace. Our Answer? Build on the established Pfaff name – and its exceptional sales and service – rather than individual manufacturers.
After reviewing both customer and non-customer research, we were able to determine a break in the band architecture of Pfaff. We helped build that up and align creatively with the goal of associating the PF spelling where an F sound was made. We executed that line of thinking with attributes for each manufacture’s vehicles within the Pfaff family.
An aligned offering from the dealership group helped to stablize Pfaff’s superb reputation.