Mount Saint Vincent University (the Mount) wanted a unique way to reach potential students and engage them in the recruiting process. We were tabbed with developing the recruitment efforts for 2010 recruiting season.
Immediately we wanted to understand the student’s perspective. We chose to ask them what they looked for and what they connected with during the recruiting process. We showcased student-generated experiences in a manner that conveyed growth beyond the classroom. University is where people grow into themselves, and our message empowered the students to feel comfortable knowing they “will” succeed.
Immediate rave reviews from recruiters and students a-like have helped position the Mount to all stakeholders as school that listens, cares, and provides memorable experiences.