A New YMCA in Halifax
Building for the future.
Develop a new YMCA facility in Halifax. In order to do this, we had to help the YMCA communicate the impact such a facility will have on the community. Before being brought into the situation, the Y made it clear we had to win over the municipal government and its councilors because they may not be backing the proposed development. The YMCA had to overcome political obstacle by connecting on a human level to the community and ultimately the political opponents to ensure the development was built.