Strategic Partnerships
Helping You Grow Your Business
We Are Your Competitive Advantage
Branding is our core strength, the hub that seamlessly integrates your business with the market.
But we've developed complementary expertise in operations and funding. Unified ecosystems providing access to expertise and resources when you need them, ensuring a holistic approach to growth.
Operations Ecosystem
Optimize processes, enhance efficiency and gain access to fractional C-Suite expertise.
Branding Ecosystem
Create impactful brand experiences and drive meaingful customer engagement.
Funding Ecosystem
Connect with investors and support your growth from Seed to Series B.
Our Capabilities
Let’s get specific.
Our Business Strategy team analyzes your business structure, operations, and supply chain, providing insights from data analysis and market research, helping you make informed strategic decisions and stay competitive.
Business Strategy
Our Strategy team develops compelling brand strategies that align with your business objectives, ensuring your brand resonates with your target audience and stands out in the marketplace. Our strategies drive long-term growth and loyalty by achieving customer alignment and securing workforce buy-in, fostering a cohesive and motivated team committed to the brand's success.
Brand Strategy
Our Design team creates visually compelling and intuitive experiences that bring your brand to life, enhancing customer engagement and ensuring a consistent and impactful brand presence across all touchpoints.
Design
Our GTM team executes effective go-to-market strategies that drive awareness, engagement, conversions, and investor interest, ensuring your brand successfully enters—or reenters—the market, secures funding, and achieves rapid growth.
Go-to-Market
How we do it
-
![]()
01 Assessment
Comprehensive audits of business, infrastructure, brand, marketing, and sales to identify risks, opportunities and set growth targets.
-
![]()
02 First Actions
Implementing quick wins in operations and marketing for immediate impact and improvement.
-
![]()
03 Strategy
Developing long-term business and branding plans aligned with growth objectives.
-
![]()
04 Execution
Creating and launching the brand, onboarding employees and business restructuring.
-
![]()
05 Innovation
Continuous analysis, benchmarking ROI and optimization to adapt and refine strategies.
-
![]()
06 Intelligence
Tailored quarterly reports on emerging trends, competitive landscape, and new opportunities.
Our Leadership
-
Jay Dingwall
CEO & FOUNDER
An MBA-educated business strategist, offering two decades of expertise in branding, entrepreneurship, and startups. Jay has an extensive network in venture capital and C-suite talent.
-
Adam MacLean
CREATIVE DIRECTOR & PARTNER
With a background in design, Adam leads brand and creative development at Famous Folks. As a strategist and writer, he excels at integrating culture, product, and markets to meet business objectives.
