Coinberry: Putting a Human Face on a Crypto Startup

Coinberry was born into a crypto landscape that felt cold, complex—and often—scary. As mainstream audiences hesitated to engage, we saw an opportunity: reimagine the brand to focus on trust, accessibility, and the needs of people at the center of the experience. We led a full-scale rebrand, refining their brand strategy and visual identity leading to a valuation surge of 13X post-relaunch, a successful acquisition and a profitable exit for the founder.