Decentral is a blockchain giant whose mission is to make cryptocurrencies of all types accessible to everyone. We were tasked with developing a brand strategy and visual identity system for all of Decentral’s entities, that would successfully position and differentiate the company, along with its services and products, in the increasingly hot blockchain space.
2017 - 2018
We created the new Decentral brand around the idea of empowering change, through a product and community built on optimism and positive disruption. The new brand empowered people to not only take control of their lives but improve them through Decentral. Our new brand showed that anyone could be part of a community of like-minded individuals who are driven by the power they hold in their own lives and are willing to pave the way and go places no one has gone before. The brand rollout included a cohesive family of visual identity work for Decentral, its parent company DDV, and its community project Community by Decentral.