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FreedomX
Everyone and anyone can be an investor. This was the core belief of our startup FreedomX, and they were in need of a brand and campaign built to match such a game changing perspective. Through their services, anyone would be able to invest in any start-up that they felt passionate about, without the usual barriers and limitations. Our job was to craft a brand as disruptive and liberating as the FreedomX investing model was to the venture capital game.
2019
“Investing for everyone” became our rallying cry. We established an identity comprised of impactful visuals balanced by a clean and concise logo. The culmination of the FreedomX brand became the development of a campaign with high contrast imagery, a bold colour palette, and a logo that stabilized an otherwise outrageously rebellious message. Our campaign challenged people to think differently about startups and investing with a look they’d not soon forget.
Jaxx