CRUNCHTIME
CRUNCHTIME
CRUNCHTIME
Services
Visual identity
Description
Crunchtime provides restaurant operations software for organizations managing multiple locations. Following an acquisition, FamousFolks developed a unified visual identity that made the expanded platform easier for customers to understand and gave Crunchtime’s internal team a consistent way to present it.
Services
Visual identity
Description
Crunchtime provides restaurant operations software for organizations managing multiple locations. Following an acquisition, FamousFolks developed a unified visual identity that made the expanded platform easier for customers to understand and gave Crunchtime’s internal team a consistent way to present it.
Sector
B2B Tech Hospitality SaaS
Location
San Francisco
The acquisition extended Crunchtime’s market reach, added new capabilities and brought an established customer base into the business. The identity had to reflect the scale of the combined company while giving those customers a sense of continuity. We worked closely with Crunchtime’s creative director to balance both needs.
The new logo expressed the idea of separate businesses moving in one direction. We carried familiar colours into the new palette, giving existing customers a recognizable link to the products they already knew.
We built a visual system spanning colour, typography, composition, photography, and illustration, supported by brand guidelines and an asset library. Crunchtime’s internal team used these resources to create marketing materials with a clearer hierarchy across products and channels.
The unified identity made it easier for customers to see how Crunchtime’s back-office and front-of-house tools fit together. We’ve continued to adapt the identity as Crunchtime’s business has evolved.
The acquisition extended Crunchtime’s market reach, added new capabilities and brought an established customer base into the business. The identity had to reflect the scale of the combined company while giving those customers a sense of continuity. We worked closely with Crunchtime’s creative director to balance both needs.
The new logo expressed the idea of separate businesses moving in one direction. We carried familiar colours into the new palette, giving existing customers a recognizable link to the products they already knew.
We built a visual system spanning colour, typography, composition, photography, and illustration, supported by brand guidelines and an asset library. Crunchtime’s internal team used these resources to create marketing materials with a clearer hierarchy across products and channels.
The unified identity made it easier for customers to see how Crunchtime’s back-office and front-of-house tools fit together. We’ve continued to adapt the identity as Crunchtime’s business has evolved.
The acquisition extended Crunchtime’s market reach, added new capabilities and brought an established customer base into the business. The identity had to reflect the scale of the combined company while giving those customers a sense of continuity. We worked closely with Crunchtime’s creative director to balance both needs.
The new logo expressed the idea of separate businesses moving in one direction. We carried familiar colours into the new palette, giving existing customers a recognizable link to the products they already knew.
We built a visual system spanning colour, typography, composition, photography, and illustration, supported by brand guidelines and an asset library. Crunchtime’s internal team used these resources to create marketing materials with a clearer hierarchy across products and channels.
The unified identity made it easier for customers to see how Crunchtime’s back-office and front-of-house tools fit together. We’ve continued to adapt the identity as Crunchtime’s business has evolved.
