Cape Breton is a special place. It’s hard to articulate what exactly makes it, it. It's even harder to try and brand it.
Promoting anything in Halifax's North End means appealing to an audience with a deep seeded need for community involvement.
The event premise is simple – amateur boxing for a good cause. In the end the biggest winner is never crowned in the ring.
We are a collection of entrepreneurs, storytellers and strategists who’ve created everything from lawsuit-inspired whisky packaging to charity boxing events to solve our clients’ challenges. The rules of marketing are being rewritten. You can be one of the authors.But, how?
How do two small town kids from Cape Breton end up owning and operating an agency that has worked with clients that include the Toronto Blue Jays, TD Canada Trust, the Heart & Stroke Foundation and The Province of NS? Find out.