It was clear that promoting anything in the North End meant appealing to an audience with a unique perspective on life and a need to be involved in the community around them.
Glenora had developed a new Whisky and they wanted to call it “Glen Breton”. The Scotch Whisky Association wasn’t having any of it.
The event premise is simple – amateur boxing for a good cause. In the end the biggest winner is never crowned in the ring.
We are a collection of entrepreneurs, storytellers and technologists who use content creation, product development, experiential and digital marketing to solve your problems. The rules of advertising are being rewritten. You can be one of the authors.But, how?
How do two small town kids from Cape Breton end up owning and operating an agency that has worked with clients that include the Toronto Blue Jays, TD Canada Trust, the Heart & Stroke Foundation and The Province of NS? Find out.